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2011年自考_电子商务英语_考试重点

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发表于 2011-10-6 09:51:51 | 显示全部楼层 |阅读模式
Unit 1
Important terms
e-business process   电子商务流程      
online marketing 在线营销  
Word-Wide-Web interface 万维网接口            
financial transaction 财务往来
business model 商务模式                        
customer service 客户服务
dispute resolution解决争端           
customer relationship management 客户关系管理
electronic billing and payment system电子付兑与付系统  
shipping document 运输单                        
EDI 电子数据交换
Customs clearance 清关
Final customer最终用户
Credit card verification  信用卡鉴别
Market niche 市场领域
Software module 软件模块
Important sentences
1.        它已成为各贸易和商务的强有力的手段。
It has become a powerful medium for commerce and business transaction of all kinds.
2.        电子贸易指网上财务往来,电子商务指所有形式的网上交易。
e-commerce refers to financial transactions over the web and e-business refers to all forms of transactions over the Web.
3.        客户服务已经是并将继续是一个主要的竟争因素。
Customer service has been, and continues to be, a major competitive factor.
4.        电子商务的交易通常涉及几个互动的步骤。
E-business transactions often involve several interactive steps.
5.        那将给你极大的竟争优势。
That will give you a serious advantage over your competition.
6.        当你的公司电子商务化后,你与客户间的关系就改变了。
When you become an e-business you transform your relationship with your customers.
7.        客户关系管理在你的商务程序中起决定用。
Your most critical business process is customer relationship management.
8.        我们必须尽最大可能利用我们已有源。
We must make the best possible use of the resources we have.
9.        男孩们依次被召入会见考官。
The boys were summoned in turn to see the examiner.
10.        他做一切事情都不考虑后果。
He does everything regardless of the consequences.
11.        法官的权利由法律规定。
The power of a judge are defined by law.
12.        商业电视是有效的广告宣传工具。
Commercial television is an effective medium for advertising.
13.        他们向她表示热烈欢迎。
They extended a warm welcome to her.
14.        我把参考书放在书桌旁以便使用。
I keep my reference books near my desk for convenience.
15.        我们处在历史的紧要关头。
We are at a critical time in our history.
16.        在那一瞬间,我以为他要拒绝了。
Just for an instant I thought he was going to refuse.
17.        在过去的数年中,因特网已经从一个仅用于科研的网络发展成了一个使新一代商务模式成为可能的平台。
Over the last few years the internet has evolved form being a scientific network only , to a platform that is enabling a new generation of business.



Unit 2
Important terms
Just-In-time / Direct Site Delivery 及时供应制   
bandwidth带宽
target market目标市场                       
DigiCash 电子现金
delivery and payment mechanism 交货与付款机制
search engine搜索引擎                     
URL统一资源定位器
PGP 一个基于RSA公匙加密体系的邮件加密软件
Downward industry trend 行业下滑            
cost overruns成本超支
hacker intrusion黑客入侵                  
computer virus计算机病毒
Profit / loss statement 损益表                 
Cash-flow 现金流量
Balance sheet 资产负债表                  
tangible benefit有形利益  
intangible benefit无形利益                  
R&D研究与开发

Important sentences
1.        我们扼要说明了我们对该建议的反对意见.
We outlined our major objections to the proposal.
1.        报告中有一段谈到工作中的事故问题.
The report has a section on accidents at work.
2.        这辆汽车很废汽油.
The car consumes a lot of fuel.
3.        你可以把不重要的细节删除.
You can cut out the unimportant details.
4.        这项新的税收将迫使公司采用节省能源的措施.
The new tax will force companies to adopt energy-saving measures.
5.        提高了生产力理应增加工资
Improved productivity justifies an increase in wages.
6.        只要买了保险就不会遭受损失.
When you are insured, you are secure against loss.
7.        务必打个电话让我们知道你已安全地回家.
Be sure to ring and let us know you’ve got back safely.
9.健康欠佳可能成为取得成功的障碍
Poor health may be a barrier to success.
10.该公司宣布率润增加
The company has declared an increase in profit.
11.他悉心好学弥补了经验不足
His lack of experience was balanced by his willingness to learn.
12.你必须有计划地安排些步以便将你的提议变成现实。
You must lay out the steps to make your proposal a reality.
13.该计划应对如何达到目标市场描述。
The plan should describe how the target markets are to be reached.
Unit 3
Important terms
Planning horizon规划远景            
business unit 营业单位  
distribution channel 配销渠道         
business process re-engineering BPR 流程再造
CRM 客户关系管理                 
buy-in 补偿购入
board 董事会                       
earnings per share 每股收益
return on investment 投资利得率      
legal entity 法人实体  
business unit (BU)经营单位            
new economy新经济
end user最终用户                  
B2B企业对企业的营销模式   
B2C企业对客户的营销模式         
brick-and-mortar enterprise实体企业  
market share市场份额               
net loss净亏损  
strategic objective 战略目标         
discounter price 折扣价格
planning horizon计划周期            
enterprisewide 企业范围的
Important sentences
1.我们要尽快做出决定.
It is imperative that we make a quick decision.
2.旅行课开阔人的眼界.
Travel broadens one’s horizons.
3. 我们很有可能得到这笔钱.
It’s quite feasible we’ll get the money.
4. 在多数情况下, 这种疼痛很快就消失
In most cases,  the pain soon goes away.
5. 税收增加已经影响了我们所有人.
The tax increases have affected us all.
6. 评价一个人要充分考虑他的成绩.
We should take full account of his achievements while evaluating someone.
7. 我们有够十个人吃的食物吗?  
Do we have sufficient food for ten people?
8. 她对这消息的反应如何?
What was her reaction to the news?
9. 他的写作方法别具一格.
He writes in a very individual way.
10. 你有能力把这工作做好.
You have the capability to do this job well.
11. 儿童的鞋子并不便宜----反而更贵.
Children’s shoes aren’t cheap – quite the reverse.
12 我们要在吃饭前把一切规划好.
We should get everything planned out before dinner.
13. 正如把电子商务战略融入整体商务战略种是重要的一样, 把商务平价系统融入进来也同样重要.
Just as it is important to integrate the e-business strategy into the overall business strategy, it is equally important to integrate business measures.
14. 这一前景理论上可行, 但实际上吹嘘过渡.
While possible in theory, the promise was clearly oversold.
15. 为了获得市场份额, 他们必需竭尽全力.
To gain market share, they will go to great lengths.



Unit 4
Important terms
Chopping out margins on sales削减销售率润        
search engines搜索引擎
the inventory / ordering system存货/订货系统      
pricing structures价格体系  
a mail-order operation通过邮购运作生意的方法     
site loyalty对网站的忠诚度  
the physical word现实世界                        
automatic replenishment 自动再补给
the local pricing 当地商店定价方法               
a back order 延期交货
CEO总裁, 首席执行官                          
UPS联合包裹快递公司
Federal express 联邦快递公司                  
apples-to-apples comparison同类比较  
customer service客户服务                       
commercial suicide商务自杀  
online and offline 线上和线下                    
timely delivery及时送货  
best-price guarantee最佳价格保障                 
profit margin率润  
national catalog全国商品目录                     
mail-order pricing邮购定价  
product return产品回转                          
privacy policy 保护隐私的措施
Important sentences
1.你能确定我们定了房间吗?
Can you make sure that we have a room reservation?
2.现代火车都有自动门.
Modern trains have automatic doors
3.一个公司的老字号并不一定能保证其质量.
A famous old name on the firm is not necessarily a guarantee of quality.
4.我们要提前准备所有申请材料.
We must have all the application materials prepared in advance
5.欧洲服饰被世界很多地方的人采用。
European dress has been adopted by people in many parts of the world.
6.她没提到她的母亲没来。
She did not mention her mother’s absence.
7.她给艾琳打了电话但没和她约去看她。
She telephoned Ellen but made no arrangements to see her.
8.他们今天发现的证据不能用来解释这个案件.
The evidence they discovered today doesn’t account for the case.
9.网络让你们建立起确实的一对一的动态关系。
The Internet permits you to build a dynamic relationships that are really one to one.
10.它确实需要你重新思考你的整个经营方式和管理企业的策略。
It really involves rethinking the entire way you do business and how you run your organization.
11.钱本身并不重要,重要的是钱的用途。
Money is not the end itself, but the application of it is most important.
Unit 5
Important terms
Online information线上信息               
information network 信息网
site traffic 站点访问量                  
growth rate增长率  
customer base顾客群                     
product description产品描述   
database数据库                          
return rate退货率  
follow-up calls售后服务电话               
sales figures销售额  
CyberCash电子货币公司                  
online venture网络公司  
sales tax销售税                           
top seller最畅销的货品  
information technology 信息技术
Important sentences
1.我有时感到区分西班牙语和葡萄牙语很困难.
I sometimes have difficulty distinguishing Spanish from Portuguese
2. 当说导他父亲时, 他就一言不发了.
When it comes to his father, he keeps silent
3. 虽然我比珍妮出门晚, 但我比她提早到达晚会现场.
Although I left home later than Jane, I arrived at the party ahead of us
4. 他们施压让她接受轿车的较低价格.
They put pressure on her to accept a lower price for the car
5. 你把耽搁归咎于什么呢?
To what do you attribute this delay?
6. 刘易斯创了新的世界记录.
Lewis has set up a new world record
7.如果资金缩减的话,我们将无法提供同等水平的教学。
We will not be able to provide the same standard of teaching if there are funding cuts.
8. 我们正在制定新的策略提高我们时常的占有量。
We are working on new strategies to improve our share of the market.
9. 我们花了一整天的时间开车回家。
It took all day for us to drive home.
10. 邮件一天两次送达到我们办公室。
Mail is delivered to our office twice a day.
11. 在求学的道路上,我们准备克服很多的困难。
On the way of study, we must be ready to grapple with (overcome) many difficulties.
12.我们必须想办法进入敌人的电脑获得情报。
We have to manage to get access to enemy’s computer an then get the intelligence.
Unit 6
Important terms
Marketing市场营销                  
eCRM电子商务客户关系管理  
Web technology互联网技术            
client顾客  
customized software按顾客要求制作的软件  
customer information客户信息            
field technician实地技术人员  
automated reports机器自动生成的报告  
customer’s buying preference顾客的购物喜好   
IP address IP地址  
workflow工作流程               
virtual private network (VPN)虚拟专用网  
customer support用户支持下         
solution 解决方案
Important sentences
1.那是个令人尴尬的境地, 需要技巧。
It was an embarrassing situation that called for tact
2.我觉得她在利用他的良好品质。
I think she is taking advantage of his good nature
3.这个国家的大多数人口集中在北部。
Most of the country’s population is concentrated in the north
4.严寒使水结冰。
Frost turns water into ice.
5.这常需要制定软件。
It often calls for customized software.
6. 灾害是公众的注意力集中到化学废料问题上。
The disaster focused public attention on the problem of chemical waste.
7. 你的广告有人反馈吗?
Did you have any answer to your advertisement yet?
8.让自己溶入一个文化背景完全不同的社会很难。
It is very difficult to integrate yourself into a society whose culture is so different from your own.
9. 很多公司声称他们需要有经验的雇员。
Many companies claim that they need experienced employees.
10. 总裁说我们需要实施一个新的计划。
The chief executive said we needed to launch a new project.
11. 你将负责全企业的协调工作。
You will be responsible for the coordination of the whole enterprise.
12.他们在大规模准备战争。
They are preparing the war on a grand scale.
Unit7
Important terms
statements and payments结算清单与支付        
e-money电子货币  
electronic bill presentment and payment (EBPP) 电子账单付兑与支持  
transfer funds基金转移                        
customer care客户关怀  
billing department票据中心                    
cross-sell交叉销售  
up-sell上行销售                             
in-house program内部流程  
overhead 营业费用                           
customer relations客户关系  
credit card信用卡                             
cost savings节约成本  
individual spending habits个人购物习惯  
Internet billing and customer management因特网结算与客户管理  
account data账户数据                        
direct billing直接结算  
centralized system中央系统                    
data collection数据收集
Important sentences
1.        她说出了种种理由,但没有一条令人信服。
She presented a variety of reasons, but none was convincing.
2. 不管他说什么你都不要相信他。
Don’t’ trust him no matter what he says.
3.每天早晨步行上班你就不用交公共汽车费了。
Walking to the office every morning will save you from spending money on bus fares.
4. 这个公司试图通过降低产品价格来促进销售。
The company tries to promote the sale by cutting down the prices of its products.
5. 他宁愿辞职也不愿意参与这种欺诈的交易。
He resigned rather than take part in such a dishonest transaction.
6. 这位作家用四条情节线组合成了这部小说。
The author weaved four plots together into this novel.
7. 他据绝了政府部门的工作而选择了大学的职位。
He refused a job in government in favor of a university appointment.
8.这本字典非常好。最好的一点在于他用例句来说明词汇的用法。
This dictionary is very good. Best of all, it provides example sentences to illustrate the usage of words.
Unit 8
Important terms in the text:
1.keyword 关键词                        
2 . search engine 搜索引擎  
3.  browse浏览                          
4. search result搜索结果   
5.  subset 子集                          
6.  video/audio clips视频/音频夹   
7.  database数据库                     
8. interface界面   
9. adaptive probabilistic concept自适应概率概念   
10. concept clustering 概念聚类     
11. concept profiling 概念描述                  
12. multilingual searches多语言搜索      
13. database management systems数据库管理系统
14.  information and data retrieval 信息和数据检索   
15. database integration数据库集成
16.  intelligent search engines智能搜索引擎            
17. neural network神经网络
Important terms
1. 这依次失败使我太灰心了,我不想再尝试了。
I was too discouraged by this failure to try again.
2. 那机会太好了, 不能错过.
That’s too good an opportunity to miss.
3. 这本书不但有用而且有趣。
This book is not only useful but also interesting
4. 他宁可自己做衣服而不愿意去商店买。
She prefers making her own clothes instead of buying them in the shops
5. 这个主意在理论上和实践上都站不住脚。
In theory as well as in practice, the idea is unsound.
6. 从一方面来说这个项目花费太大,另一方面也太难实施。
On the one hand, the project is too expensive; on the other hand it is also too difficult to carry out.
7. 这很便宜, 但另一方面质量不好.
It’s cheap, but on the other hand, the quality is poor.
8. 你的这些乱七八糟的东西占了太多的位置.
Your clutter takes up far too much space.
9. 只有这样你们才能改善那里的局势。
Only in this way can you hope to improve the situation there.
10. 那些不说英语或不以英语为本族语的人在互联网上受到很大的限制
People who do not speak English or who are non-native English speakers have many disadvantages on the web.
Unit 9
Important terms:
buying leverage购买               
spending analysis开支分析
supply chains供应链               
value chains价值链  
ERP software企业资源管理                 
maverick purchasing个性化购买
purchase requisition cycle   购货清购周期      
order initialization订单初始化
availability checks有效性核查               
status tracking状态   
rogue / off-contract buying非契约            
approval cycles受理周期  
workflow工作流程                        
review and approval process检查批准流程   
approval channels受理渠道                 
trending tools流行  
ERP systems企业资源管理系统            
back-end integration后台整合  
Metcalf’s Law迈卡尔夫定律       

Important sentences
1. 丈夫一人的收入便可以让家里过上相对宽裕的生活。
The husband’s income alone allows the family to live a comparatively well-to-do life
2. 我们必须依照制度办事。
We have to act according to rules.
3. 罢工的失败使公司恢复了正常的公共汽车营业。       
The collapse of the strike enabled the company to resume normal bus services.
4. 我也喜欢文学,但没有到他那样的程度。
I love literature, too, but not to the extent as he does.
5. 与同时代的妇女相比,她受到了更多的教育。
Compared with women of her age, she had got more education.
Unit 10
Important terms:
legal counsel法律顾问                  
external environment外部环境   
legal environment法律环境              
business activity商业活动  
resolving disputes解决争端              
corporate endeavor共同努力  
traditional business传统商业               
numerous variables无数变量  
local law当地法律                       
commercial value商业价值  
legal considerations法律因素               
human resources人力资源   
customer loyalty客户忠诚               
domain names域名   
information products信息产品            
enforceable transactions可执行交易   
traditional transaction传统交易            
key factors关键因素  
electronic payment电子支付               
electronic signature电子签名  
consumer protection law消费者保护法      
legal issue法律争端  
liability risk 责任风险                     
online seller在线买方  
legal intervention 司法干预                  
information privacy 信息隐私
Important sentences:
1. 这些法律要素以复杂的方式相互关联。
These legal essentials relate to one another in a complex way.
2. 必须考虑外在威胁以保护名誉免受破坏。
External threats must be considered to protect one’s reputation from harm
3. 著名品牌防止很多人加入进来与之竞争。
A strong brand results in fewer competitive entrants.
4. 政府一贯愿意按照业界的行情而修改历法方案
Governments have consistently been willing to modify legislative proposals following representations from business.
5. 信息产品可以在顷刻间传遍全世界,所以特别有风险.
Information products are particularly at risk as they can instantly be disseminated worldwide.
6.        勿受坏榜样的影响.
Don’t be influenced by bad example.       
7.        工业革命改变了整个英国的社会结构.
The industrial revolution modified the whole structure of English society.
Unit 11
Important terms:
Out of business破产                     
site traffic网络交通   
holiday revenues假日收入               
holiday sales假日销售   
transportation hassles交通困难            
online retailers网络零售商   
potential sales潜在销售                  
actual revenues实际收入   
buying attempt购买企图                  
potential market潜在市场  
actual losses实际                        
checkout process结账过程   
place an order订购
Important sentences:
1.        由于天气原因,航班已经推迟一个小时了。
The flight has been delayed one hour, due to weather conditions.
2. 很多人在网上购物只是图个方便。
Many people buy things online just for convenience.  
3. 尽管有热切的购物者,很多电子商务公司还是遭受了重大损失。
Many e-business companies suffer from great losses despite eager shopper.
4. 我不知道这本书是否值得一读。
I don’t know whether the book is worth reading.
Unit12
Important terms:
Mobile telephony移动电话技术           
interactive TV交互式电视   
smart cards智能卡                     
Asia-Pacific region亚太地区   
traditional companies传统公司            
at the founding stage在创建阶段   
winners and losers赢家和输家           
industry sectors工业部门   
technology trends技术趋势               
network economy网络经济   
consumer market消费者市场            
strategic development策略发展   
e-business market电子商务市场           
key success成功的关键  
e-business space电子商务商业空间         
real world真实世界   
key issues焦点                          
true value真正价值   
success criteria成功标准       
Important sentences:
1.        我认为在这个市场上速度是第一位的。
I think speed is of the essence in this market.
2.        所有这些趋势都毫无疑问地对电子商务市场产生着深远的影响。
All of these trends ate undoubtedly having a profound effect on the e-business market.
3.        结果非常令人不满意,和我们所期望的恰恰相反。
The result was rather unsatisfactory, as opposed to what we had expected.
4.        那个计划已开始就注定要失败。
From the start, the plan was doomed to fail.
5.        供水条件的改善会给健康带来巨大的影响。
Improvement in water supply can have a dramatic effect on health.
6.        在某种程度上,男性更容易找到报酬高的工作。
To a certain extent, it’s easier for men to get well-paid work.
7.        成千上万的人都参与了四年一度的选举活动。
Thousands of people were involved in the election campaign held every four years.
8.        应该由你决定是否实施这一计划。
It’s up to you to decide whether to carry out this plan or not.

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